…when it comes to underwear. This new in-your-face underwear company is certainly not being shy with it’s vibrant new colored underwear that stylish, modern and still with a retro feel. This is certainly a nice change for most of the white, black and grey gear that normally comes out of the States.
In their press release they make a bold statemnt:
“We started this company because the existing choices for men’s underwear tend to be very limited and to be frank, are quite stale,”
I have a bit of an issue with that, as it dismissed the great colorful work of North American designers Go Softwear and N2N who are not afraid of color. Looking across the oceans, try to tell me that companies like Olaf Benz, AussieBum, DT Jocks and many many more are colorless and boring? They’ve been boldly going where underwear hasn’t been before for years!
Regardless, it’s refreshing to see a new North American designer working with great style and color - I think they’ll do well!
Check out Artificial Flavor Here























$33 for one pair of briefs?
That’s fucking ridiculous. It’s 78 cents worth of material, and frankly, the designs look like swim suits from 1976.
No thanks.
I agree, it’s a bit pricey! (actually a lot pricey!)
As for the style, well everything old is new again. Get ready for it!