…when it comes to underwear. This new in-your-face underwear company is certainly not being shy with it’s vibrant new colored underwear that stylish, modern and still with a retro feel. This is certainly a nice change for most of the white, black and grey gear that normally comes out of the States.
In their press release they make a bold statemnt:
“We started this company because the existing choices for men’s underwear tend to be very limited and to be frank, are quite stale,”
I have a bit of an issue with that, as it dismissed the great colorful work of North American designers Go Softwear and N2N who are not afraid of color. Looking across the oceans, try to tell me that companies like Olaf Benz, AussieBum, DT Jocks and many many more are colorless and boring? They’ve been boldly going where underwear hasn’t been before for years!
Regardless, it’s refreshing to see a new North American designer working with great style and color - I think they’ll do well!
Check out Artificial Flavor Here

USG stands for Underwear Swimwear Guide and has been around for over 7 years offering a home for guys with an underwear fetish.
The heart of that site has to be the community created for underwear enthusiasts.
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From traditional Bike athletic supporters to deluxe rubber and leather jockstraps and everything in between.
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From traditional Bike athletic supporters to deluxe rubber and leather jockstraps and everything in between.
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Le Cockring II is a hand-made personal treasure from sterling silver which is designed and finished to perfection. Each piece of intimate jewelry is uniquely crafted to last for a lifetime, offering men a unique experience that blends performance with superb aesthetics.
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RealMenRealHot features incredibly good looking mostly straight guys hanging out in their gear.
A well rounded site that's well shot, well produced featuring boy next door types in all sorts of gear including underwear, sportwear and suits - in photos and videos and exclusive behind the scenes footage.
Browse online, download, buy dvds and even buy the gear the guys are wearing. HOT!
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From artist Dennis Covey, this new series of "Future Artifacts", statuary banned and ordered dismantled by torch, (see backstory) maintains a raw, forged-look edge, while capturing all the intimate detail of the fabric and model,including embossed logos.
Coveyeditions.com
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Finally! A real underwear fetish porn site.
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Jeff may be straight but he's an exhibitionist and loves his gay audience. He'd have to, to be doing his signature live shows for the past 6 years. With two shows weekly, plus hundreds of archived shows and galleries, Jeff provides an amazing site that will keep you coming back for more.
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Athletic and European (and mostly uncut) hunks in hundreds of photos and videos. Loads of underwear as well.
Long full length videos are offered in creative settings - gym, beach, wrestling, workout. The videos are large and are offered in various formats to download.
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$33 for one pair of briefs?
That’s fucking ridiculous. It’s 78 cents worth of material, and frankly, the designs look like swim suits from 1976.
No thanks.
I agree, it’s a bit pricey! (actually a lot pricey!)
As for the style, well everything old is new again. Get ready for it!