Ok, so this is probably old stuff for all you Americans, but I’m a Canadian with no Kmart (they closed up years ago in Canada!) so bare with me as I add a usg-online spin to the whole dancing guy in boxers craze.
The setup: Vaughn Lowrey comes in to audtion for a Kmart/Joe Boxers ad, drops his drawers and does a silly dance. They immediately hired him and make a video. Between the dance and the infectious music, it’s a cult phenomenon.
The guy is cute, has a great body and looks great in his boxers, and he’s received loads of exposure. According to Vaughn, he used to be a briefs man but now he’s a boxers guy - I don’t suppose he’s just touting the company line there do you? Regardless, it’s all good.
Click here for the original dancing man boxer ad
Click here for a huge clip of other ads plus his tv appearances
Click here to play the Kmart Boxer Boogie Breakdown
For the underwear nuts that have 200 plus pairs of underwear, here’s a few gift ideas:
Underwear Fridge Magnets
These magnets cover most styles - briefs, thongs, boxers, boxerbriefs, g-string, and even a fig leaf. Of course the manufacturers discriptions do not have the same reverence as I do - “Big-Print Boxers, Spandex Super Heroes, Tighty-Whiteys. Bottom row from lower left: Safari Sausage Sling, The Sportsman, and The Swinger” Regardless, they’re fun and a must have for the out or closeted underwear fanatic. Click here to check them out.
Bears Who Don’t Care
Like their tag line says - may be the carebears alter ego. This unshaven stuffed bear comes complete with soiled (yellow stained) tighty whities. Perfect for those guys who love to buy those used underwear on Ebay! Click here to it out
David in Underwear Magnets
Poor david gets defaced once more. Dress him up in crisp white boxers and undershirt ensemble, and he’s hotter then ever. Click here to check it out
Artwork for the Walls
If you ever thought guys in the 50’s didn’t haved options for their undergear, think again. It doesn’t get more fashionable then this. Boxers, longjohns, briefs and some other unknown contraption. At least 3 out of 4 survived the test of time. Click here to check it out
Wearing underwear and nothing else in public does not constitute indecency a Massachusetts court declared on Thursday as it tossed out charges against six animal rights protesters.
Well, what are you underwear nuts waiting for? To all USG’s American friends, this is your cue to drop your pants in public. Show the world what’s underneath. And don’t forget…I want photos. Send them to me at john@usg-online.com and I’ll post them here.
If you haven’t already heard you certainly will. C-in2 is a new line of underwear and swimwear that are going to give Calvin Klein and 2(x)ist a run for their money. Just google then to see what kinda of coverage they’re getting already.
It’s no wonder, with one of the creatives of 2(x)ist behind them, they know how to cause a curfuffle. With racy advertising and controversial launch parties. Fleshbot even likens them to a Falcon video, and I agree! Don’t get me wrong, I’m not complaining.
Already these online retailers are carrying the line, and i’m sure they’re going to hit major department stores soon enough (if not already!)
Solis
10percent
Skivvies
MensUnderwearStore
BizBash has great coverage on their big New York launch party. Can’t understand why no one invited me!!
I think I have one of the broadest tastes in underwear and swimwear. Many people seem to like “butch” gear like briefs, long john’s and jockstraps. Other’s like the sexy erotic gear like thongs, pouches and bikinis. What can I say - I like it all. I get equally turned on by a guy in a Jockey Y-front briefs or a guy in a outrageous Koala 3-d Pouch So bare with me in my gear highlights - if you don’t agree with my spotlighted gear, check back, as I’m sure to hit your taste soon enough.
This weeks spotlight is on Vizeau. Vizeau is by far one of my favorite swimwear designers incorporating quality and creativity in all of their work. That’s why I’m showcasing their Fire Alarm swimmer brief while it seems at first glance to be a regular speedo style swimsuit, upon closer inspection you find it’s really an illusion. This low cut suit is one to turn heads.
Welcome to Un-der-where? USG-online’s underwear and swimwear blog. Any of you who frequent the USG-online site, the Un-der-wear.com site or the message boards know me as Deusex and/or John.
I’m not sure where this blog is going to go, but I’m sure it will evolve like the rest of the site has.
In case you didn’t know, USG-online started as a bunch of bookmarks linking to underwear and swimwear online retail shops that I decided to share with the world. As you can see, it’s a whole lot more now with it’s sister site Un-der-wear.com and the message board. connecting the two sites.
Check back here often as I’m going to highlight some of my favorite underwear and swimwear designs, link to anything newsworthy in the undergear world, and highlight stuff on the sites. Hopefully I’ll manage to find a few others to help edit the blog and keep this rolling along.
If you have any ideas, or want to help out, contact me at john@usg-online.com or use the comment feature below and let me know.
USG stands for Underwear Swimwear Guide and has been around for over 7 years offering a home for guys with an underwear fetish.
The heart of that site has to be the community created for underwear enthusiasts.
With it's recent upgrade, USG now features social networking, siscussion forums, personal albums, private messaging, user created social groups and much more, and the best part is it's entirely free!
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From traditional Bike athletic supporters to deluxe rubber and leather jockstraps and everything in between.
Even if you aren't in the market for a jockstrap, check out our hot models, high quality product shots and behind the scenes galleries.
Jockstraps for sport, fetish, and fashion.
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RealMenRealHot features incredibly good looking mostly straight guys hanging out in their gear.
A well rounded site that's well shot, well produced featuring boy next door types in all sorts of gear including underwear, sportwear and suits - in photos and videos and exclusive behind the scenes footage.
Browse online, download, buy dvds and even buy the gear the guys are wearing. HOT!
CLICK FOR MORE »
From traditional Bike athletic supporters to deluxe rubber and leather jockstraps and everything in between.
Even if you aren't in the market for a jockstrap, check out our hot models, high quality product shots and behind the scenes galleries.
Jockstraps for sport, fetish, and fashion.
CLICK FOR MORE »
From traditional Bike athletic supporters to deluxe rubber and leather jockstraps and everything in between.
Even if you aren't in the market for a jockstrap, check out our hot models, high quality product shots and behind the scenes galleries.
Jockstraps for sport, fetish, and fashion.
CLICK FOR MORE »
From traditional athletic supporters to deluxe rubber and leather jockstraps and lots of erotic an fetish gear.
Unlike most stores, we show everything. Whether it's a bare ass framed by the straps, a fully see-through mesh jockstrap or a basket enhancing pouch jock - everything is on display.
Jockstraps for sport, fetish, and fashion.
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Le Cockring II is a hand-made personal treasure from sterling silver which is designed and finished to perfection. Each piece of intimate jewelry is uniquely crafted to last for a lifetime, offering men a unique experience that blends performance with superb aesthetics.
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RealMenRealHot features incredibly good looking mostly straight guys hanging out in their gear.
A well rounded site that's well shot, well produced featuring boy next door types in all sorts of gear including underwear, sportwear and suits - in photos and videos and exclusive behind the scenes footage.
Browse online, download, buy dvds and even buy the gear the guys are wearing. HOT!
CLICK FOR MORE »
From artist Dennis Covey, this new series of "Future Artifacts", statuary banned and ordered dismantled by torch, (see backstory) maintains a raw, forged-look edge, while capturing all the intimate detail of the fabric and model,including embossed logos.
Coveyeditions.com
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Finally! A real underwear fetish porn site.
This is the real deal, if you're into young guys in their underwear jerking off, sucking, fucking, rimming and more, then this is your site. Weekly updates of cute twinks in both high quality photos and videos.
Yes, there's lots of nudity, but the underwear doesn't come off!
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Jeff may be straight but he's an exhibitionist and loves his gay audience. He'd have to, to be doing his signature live shows for the past 6 years. With two shows weekly, plus hundreds of archived shows and galleries, Jeff provides an amazing site that will keep you coming back for more.
Besides his weekly shows, Jeff also provides links to hundreds of archived shows and hi-res galleries as well. He's handsome with an amazing muscled body and he's also a really decent guy.
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If the idea of extreme swimwear, posing gear and cock display suits turn you on and you get turned on by showing off what you've got, then Koalaswim has the gear for you.
These "contraptions" mold, extrude, stretch, push, pull and whatever else is necessary to make you look your best. Shy guys need not apply.
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Muscles, BodyBuilding and underwear. These guys know how to turn you on, with their huge high quality videos that are stunningly produced.
They're never rushed to get naked, just a perfectly timed strip to get you hot and horny. Underwear, swimwear, posing straps, thongs and jockstraps are all commong themes.
Over 600 videos now online!
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Athletic and European (and mostly uncut) hunks in hundreds of photos and videos. Loads of underwear as well.
Long full length videos are offered in creative settings - gym, beach, wrestling, workout. The videos are large and are offered in various formats to download.
Over 100 videos now online!
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